I will keep this short and too the point, you're busy.
If you must start your job posting with something other then the requirements, use a section heading to point out where the requirements are. For example: REQUIREMENTS
My methodology in searching for a job is split into phases. In the first phase, I perform a search and skim the results for jobs that I might be suited for. At this stage I am not interested in anything other than a potential skill match. Jobs that come close are bookmarked for later examination.
In later stages, I make a detailed comparison of my skills and those required for each bookmarked job. This is where the excellence of your company interests me.